Our Values
Make a Difference

Everything we do is about how we can improve our lives, the lives of those around us and the world around us at large. We really mean it when we say sales will heal the world because sales, as we approach and understand them, are about so much more than a simple economic transaction.

Sales are really about people connecting to one another, meeting each other’s needs, solving real world problems that only your business can. Sales open a door to a career that empowers you to write your own life and find success personally and professionally.

For us, how we play the game is just as important as winning the game. And when we bring our values to the sales process, everyone wins: you, your salespeople, your clients and society.

Humility

While we've experienced great success, we have also taken our knocks in the journey of life and business. We will never pretend to be anything other than what we are. Elite Business Conversations are not the smallest nor the biggest…we are definitely not Superman, but that's okay! We have decades of experience of success to help you succeed and we will always continue to learn and grow

Prudence

We’re regularly exposed to a lot of noise that's out there from a lot of different sources, some which may be credible and some which might not. At Elite Business Conversations, we teach people based upon an approach that we know works; knowledge that we have tested and proven first-hand. The things that we stand for come from a position of confidence from results and knowledge of the principles and actions behind them. They come from a place of passion that will help you grow from being with us; because if you're not coming from a place of passion, what is the point?

Courage

To truly connect on a level that heals and to be truly helpful to others, we have to get real and be unafraid to say the truth. Reality is where we live because if you want to change, it's necessary to get past the surface and to go deep, both with yourself and with others. Some call it tough love, but we do not poke and prod to exact pain for the sake of pain. We are honest and courageous in getting to the real problems each individual faces, seeking the truth of what's going on with your company. And in doing so, the truth comes to the table, even if it's a scary or an embarrassing truth.

Justice

Elite Business Conversations is committed to doing the right thing and comes from a place of honesty no matter who's looking, when they are looking, or what they might think of us, in each and every aspect of our business. At the end of the day, we know that honesty and integrity is the way you make choices that lead to a healthy lifestyle and a healthy business. When we're making choices about who is the right fit for us as an employee or as a client, we always approach it from a mindset of asking where can we do our best work and be of the most service, regardless of any superficial outside reason.

ABOUT JOE ROCKEY
We Know How to Make Transformational Change

Our founder, Joe Rockey, is a serial entrepreneur, father, husband, best selling author, multiple podcast host, and has created over 15 different companies in a wide array of industries.

Through the process of creating new businesses and living through sales, Joe Rockey & Elite Business Conversations have lived on the front lines. One Joe’s greatest successes is having overcome tremendous odds and created a company from scratch that has thrived for over a decade, including surviving the COVID-19 pandemic. He has also appeared over 2,000 times on various TV and podcast platforms as a business expert.

Elite Business Conversations shares Joe’s unconventional approach to sales to help others make their lives better and to heal the world.

Elite Business Conversations creates connections through honest conversation. We bring high energy, no-holds-barred bold wisdom to business owners, sales teams, conference attendees and students who are ready to hear the unvarnished truth about what to do to be at the top of your game.